ISPO Conference – Ice Cool Beijing Sports
ISPO Beijing 2012 is the largest winter and extreme sports in Asia, and it kicks off today (February 22nd). Held at the China National Convention Center (next to the Bird’s Nest, on line 8), it takes up 35,000m2 and will be displaying 353 exhibitors (+28% from 2011) and 516 brands (+47%). For anyone interested or involved in skiing, snowboarding, skateboarding, fixed gear bikes, and the like, ISPO Beijing 2012 is a must-see.
It runs until Saturday February 25th, and there’s a skateboard exhibition amongst other goodies to keep you entertained. This sector is obviously growing fast and has the happy circumstance of being fashionable amongst some of advertising’s favorite demographics. Check it out.
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